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Marina Alex
Founder & Head of Educational Programs
The SWAY Academy
AIC 2025 Presentation
Presentation Title: Agile for SMBs: The Blue Ocean Opportunity
Presentation Description:
The Agile space in IT is oversaturated, but small and medium businesses (SMBs) are the untapped market Agile coaches have been looking for. In this talk, I’ll share:
1️⃣ Why businesses need Agile and how it solves real challenges.
2️⃣ How Agile increases revenue and drives business success.
3️⃣ Real case studies of SMBs thriving with Agile.
4️⃣ Potential mistakes to avoid when applying Agile in business.
5️⃣ First steps for SMBs and Agile coaches to tap into this opportunity.
🚀 Join me to explore Agile beyond IT and discover a new path for growth!
Biography
As a Modern Management expert, I know traditional systems no longer work. I created the SWAY System, a proven alternative that helps companies in 34 industries across 21 countries achieve revenue goals. SWAY excels through four principles: strong culture, customer centricity, aligning all departments around common goals, and process efficiency.
My mission is to replace outdated management practices, helping SMBs worldwide achieve their goals with simplicity and joy.
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