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Ana Paola Soria Galvarro
Chief Executive Officer
MEM Marketing Agency Mujeres en Marketing

Ana Galvarro.png

AIC 2025 Presentation

Panel Title: Customer Experience Revolution: The Human Side of Digital Transformation Panel


Panel Description:

In an era where digital transformation is reshaping every business interaction, the human element of customer experience remains paramount. This dynamic panel brings together creative leaders and industry experts to explore how organizations can revolutionize their customer experience while maintaining authenticity and emotional connection in an increasingly digital world. Through real-world case studies and practical insights, our panelists will discuss the delicate balance between technological innovation and human-centered design, sharing strategies for creating meaningful customer experiences that drive business value while preserving the essential human touch.

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Learning Outcomes: 

  • Identify key elements that make customer experiences both technologically advanced and humanly relevant

  • Understand how to balance automation and personalization in customer interactions

  • Apply creative approaches to digital transformation that enhance rather than replace human connections

  • Implement strategies for measuring and improving customer experience in a digital-first world

  • Recognize the role of emotional intelligence in designing customer journeys

Biography

I am a passionate marketing leader and entrepreneur with over 18 years of experience in the industry. My mission is to drive positive change in the world through innovative and conscious marketing strategies. Throughout my career, I have had the privilege of working in areas such as strategic marketing, branding, digital marketing, communications, and advertising. As Founder and CEO of MEM Marketing Agency LLC in the United States, together with my dedicated team, I have led our digital agency to achieve over six-figure revenue growth.

My experience includes collaborations with prestigious companies such as Nestlé, The Borgen Project, GLG Consulting, and BBB Industries, where I have excelled in developing and implementing effective marketing strategies. Today, at MEM Marketing Agency, I have the honor of representing leading companies in the digital space, covering cutting-edge sectors such as renewable energy, decarbonization of the planet, new technologies, neurorehabilitation, and regulatory and financial entities in the US. In addition to my work at MEM, I am a passionate advocate for inclusion and empowerment in the business field.

 

As co-host of the podcast "MeM Podcast", I share knowledge and experiences to inspire other entrepreneurs to achieve their goals. As a believer, mother, and visionary leader, my purpose is "Marketing to Change the World." I firmly believe in the power of marketing to create a positive impact and am committed to developing conscious and effective strategies that make a difference. If you share my passion for innovative marketing and purposeful business growth, I would love to connect with you. Together, we can explore how marketing can be a driver of positive change in the world.

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